The Museum at Bethel Woods

Project description: The Museum at Bethel Woods tells the story of the 1969 Woodstock Music Festival through an immersive and captivating multi-media experience. The museum explores the unique story and experience of the Woodstock Festival, its significance as a culminating event of the decade of radical cultural transformation, and the legacy of the Sixties and Woodstock today. Since opening in June 2008 it has received international recognition and received two MUSE awards. Doyle + Associates served as the retail consultants and developed a comprehensive retail program that included the museum store and campus retail locations.

Services provided: Store Design, Market Research, Business Plan and Positioning, Product Development, Merchandise Sourcing and Management Recruitment