Philadelphia Eagles & Lincoln Financial Field

Project Description: Lincoln Financial Field is a $525 million new stadium for the Philadelphia Eagles Football team. Doyle + Associates and Studio Agoos Lovera Architects developed a comprehensive retail program that included a 5,500 sq/ft flagship team store, 10 walk-up novelty stands, 8 portable stands, and 3 outdoor tents.

Services Provided: Store Design, Market Research, Business Expansion Strategies & Positioning Plan,  POS Consultation, Operational Planning and Grand Opening Visual Merchandising.